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It doesn’t happen very often, but once in a while, a brand comes along with a crystal clear vision that they manage to convey extremely well, extremely quickly. Local boys I Love Ugly are the perfect example of this phenomenon; it’s no accident that their streetwear label has attracted the attention of Kanye West and other heavyweights. Less than two months ago they had a single store ; they now have a second presence on the top floor of The Department Store and another space nearly ready. We asked these young men to kindly explain themselves….